Gather all ingredients and ensure the cream cheese and butter are at room temperature for a smooth texture.

In a large bowl, beat the cream cheese and butter with an electric mixer on medium speed until creamy and well combined, about 2 minutes.

Gradually add the confectioners' sugar, one cup at a time, mixing on low speed until incorporated. Scrape down the sides of the bowl as needed.

Add vanilla extract and a pinch of salt. Increase mixer speed to medium and beat for 1–2 more minutes until the frosting is light, fluffy, and free of lumps.

If the frosting is too thick, add a teaspoon of milk; if it’s too thin, add more confectioners' sugar until you reach desired consistency.

Spread or pipe the frosting onto cooled cakes, cupcakes, or cinnamon rolls. Decorate with sprinkles or berries if desired.